Ready Farmer One
The Farmer’s Guide to Sales and Marketing
What if you could increase your farm sales, reach new customers, streamline your sales process, and get back all the time you spend at the farmers’ market?
What if this is all possible from your office?
An online farm store makes all of this possible, and Ready Farmer One is the blueprint.
“Ready Farmer One is the most important new farming book of the next decade. I’ve learned a lot, and you will too.”
Jean-Martin Fortier, author of The Market Gardener
About the authors
Diego Footer and Nina Galle come together to create the first business book for farmers.
The book brings together Diego Footer, farm podcaster and YouTuber, and Nina Galle, Head of Content at Local Line. They set out to create the industry standard for farmers, starting and building their online store and farm marketing. The result is Ready Farmer One.
Praise for Ready Farmer One
“I haven’t been this excited about a book for a long time. If you want your farm to thrive in the modern marketplace, Ready Farmer One is your catalyst. I can’t recommend this book highly enough.“
Joel Salatin, author of You Can Farm
“Answering questions I didn’t even know I had, Ready Farmer One will build your confidence to successfully sell online. The value of the knowledge shared in this book is priceless.”
Nicole Pitt, Flower Hill Farm
“You’re lucky because it’s never been easier to start an online store, and Diego and Nina would love to walk you through all the things you need to create a great one!”
Dan Brisebois, The Farmer Spreadsheet Academy
“We can seed, weed, and harvest as much as we like, but without the proper marketplace, there is no profit. This book provides a logical pathway to get farm sales online where distribution waste is lower, profit is great, and the farmer gets to sleep in for once!”
“An incredibly practical and useful book. Ready Farmer One arms you with the tools and skills you need to thrive as an “online” farmer.”
Serina and Ian, You Can’t Eat the Grass